Racial Progress, Measured in Advertising

Thinking about racism, advertising and social media
When I was a kid, my dad used to say, "You'll know we've been accepted when Blacks are in deodorant commercials." If you're younger than 20, that might sound crazy but seriously, Black folks used to be restricted to very limited commercial situations. We ate fast food, we bought American cars, we played sports, we cleaned and did laundry. We never traveled, cleaned ourselves, had sex, ate health food or got to be in the front of a group of people if the other people were White.

Today, Black folks are every where. And yet, my dad and I agree, it doesn't feel like we've completely made it. My new measure for racial equality and triumph over ignorance is when brands can air commercials like Cheerios', showing a mixed family doing regular stuff, and Coca-Cola's Super Bowl ad, showing Americans as multi-cultural, -colorful and -lingual, and nobody says a negative word on Twitter, Facebook or whatever social media channel is popular in that not-too-far-off future.

Money talks. When big brands are spending big cash on all Americans, you know that change is a'comin'.

And, just because I'm lovin' this dude like he's my own son, here's a little glimpse of today's Black teens: http://www.youtube.com/watch?v=W6nLAaVeRjQ

Cheerios Commercial Shows the New Normal

Kudos to Cheerios. They have a commercial with a mixed family. Unlike a few folks across the U.S., they don't make a big deal out of it. They did a nice job of making sure that we hear the little girl call the White woman mom before pouring a box of Cheerios on her Black dad's chest.

The first time I saw it, I wondered if I understood the situation correctly. Surprising, considering my household looked almost exactly like the one in the commercial for a few years. The second time, I was like, "Cool. And during prime time!"

Mixed couples are not an anomaly. Children of interracial couples are more common than children of gay families. Strangely, on TV, there are a couple shows that have gay parents but, as far as I know, none that have a black parent and a white parent. Nice to see this version of the new normal.